“We established Bobbin in 2007 because we wanted to spread the joy of cycling to people who love life but aren’t bike nerds.

Before Bobbin we studied art and worked for some interesting entrepreneurs in the marketing, art and design worlds. We’d spent many summers gliding around the lanes of France with friends, powered by sunshine, camembert and calvados. We met in Amsterdam, where commuting can be a joy when you’re flying along in the middle of a giant flock of cyclists!

In London we couldn’t find any bike shops or bike brands aimed at people like us. That’s why we created Bobbin.

Our inspirations came from outside the bike world: the colour palette of Dick Bruna; 1960’s London and the deceptively simple utopias of Tove Jannson.

Bobbin is a utopian brand. Our world is populated with different bikes and riders cutting across the landscape with grace, style and efficiency. We are in touch with lots of Bobbin riders though our social media and love to hear about their cycling daydreams and adventures!

Our business journey has taken many twists and turns from the early years selling brightly-coloured Dutch bikes out of our tiny London atelier, and going on to influence the way bikes are designed and marketed to women and leisure cyclists globally. We’ve picked up a few accolades along the way and met some very interesting and sometimes rather famous customers.

Our range of leisure and commute bikes are sold in the UK and though a growing network of partners overseas. We are delighted to welcome new friends into our world.”

Tom & Sian, Bobbin x