Our Goal

Millions of people do not ride a bike that fully reflects their personality.
Bobbin is on a mission to change that.

bikes sold


Bikes sold







About Us

We are an independent family-run bicycle brand based in London. We are united with our customers through a shared love of aesthetics, freedom and fun. We design bikes for everyday life. So if you are aged 2 to 92, you'll find a two-wheeled companion in the Bobbin range.  We have blazed a trail since 2007 and are known as Britain's best-loved leisure bike brand. Tens of thousands of riders around the world can't be wrong! So why not join us in Bobbin World? You can purchase direct from us here on our site for home delivery. Happy Cycling! 


Hello from Tom & Sian!

“We established Bobbin because we wanted to spread the joy of cycling to people who love life but aren’t bike nerds. We couldn’t find any bike brands aimed at people like us! As well as the simple joy of pedalling, our inspirations come from 1960's London, the colour palette of Dick Bruna and the utopias of Tove Jannson.

Our Bobbin World is populated with different bikes and riders cutting across the landscape with grace, style and efficiency. We are in touch with lots of Bobbin riders on social media and love to hear about their cycling daydreams and adventures! These stories, in turn, help shape our new product collections.

Our business journey started in our tiny London atelier and has led us to  influence the way bikes are designed and marketed to leisure cyclists on a global scale. We are much-copied, but never bettered.”

Tom & Sian, Founders of Bobbin




Nerd-out on press articles, design notes and archive photos in our Bobbin Blog