Our Goal

Our Story

Bobbin started operating from a small family-run London atelier to selling hundreds of thousands of bikes worldwide. Bobbin was established to spread the joy of cycling to people who love life but prefer the simpler parts of riding a bike, and there aren't any bike brands aimed at people like our brilliant Bobbin community! As well as the simple joy of pedalling, our designs have been inspired by the ultra-stylish and elegant fashions of 1960s London, the colour palette of Dick Bruna and the utopias of Tove Jannson. Our journey has led us to influence how bikes are designed and marketed to leisure cyclists globally. We are much-copied but never bettered.

Our Bobbin World is populated with different bikes and riders cutting across the landscape with grace, style and efficiency. We are constantly in touch with Bobbin riders on social media and love to hear about their cycling daydreams and adventures! These stories, in turn, help shape our new product collections and identity.