Bobbin Product Placement and Collaborations

Bobbin Product Placement and Collaborations

Check out this blog from Bobbin on all the weird and wonderful places our products have been featured and all the collaborators we've met along the way...

Cambridge Satchel Company

We’ve loved Cambridge Satchels for a long time – in fact we were one of the first stores to sell their satchels in London.

Julie Deane often even popped by to deliver them in person! So we were delighted they asked us to supply them bikes for their Covent Garden store merchandise displays.

Here’s a pic of the launch party (with Sophie Ellis-Bextor spinning the tunes inside).

Look Mum No Hands Opening Party

Look Mum No Hands opening Party: with a Bobbin bike in the window! Hooray!


King & Grove Brooklyn / McCarren Hotel Bikes

Check out these awesome bespoke fleet bikes for the King & Grove Hotel, Williamsburg.

Image Credit

Concept Store for Specialized

Here are some pics of a concept store we designed for Specialized Bikes to sell their Globe urban bike range.

Credit: Time Out

Adeline Adeline

Adeline Adeline was an amazing bike boutique in Tribeca. We had a party there and guess what? It was a blast!

See what Byrne Notice blog had to say about the event.

See more at For The Love of Bikes.

Tatty Devine

The first promo we did for Bobbin, way back in the mists of time, was a collaboration with Tatty Devine in their W1 store.

Tatty have gone from strength to strength and continue to inspire us - check them out to style with your Bobbin bike!


Fashion brand Boden have used Bobbin bikes quite a few times for their marketing. This one below was shot in Hampstead, London.

A Bobbin bike or helmet is always worthy of its own little fashion show!

Credit: Boden

Bobbin Boutique - St John St

Here are some pics of our second store - the way we started out - in Islington, London. We loved running that store, but it drove us crazyIn 2012, we decided to change our business model and concentrate on expanding our brand and selling Bobbin products to other stores, not direct to the public. 

But we sure loved meeting people from those early days - we had some amazing customers! 

Flashback_SJSBoutique2    Flashback_SJSBoutique3

Jack Wills

One from the archive: the Jack Wills store in Islington customised a Bobbin for their window display - cool!

Brooks Brothers London

Another cool placement in the Brooks Brothers Window, Regent Street, London.

Tour de France, Yorkshire

If you live in Yorkshire, or grew up there (aka me! - Sian) then you’ll know how MAJOR the Tour de France visit there was.

It set off a chain of events, and a chain of yellow bikes, all around the county. Everyone went nuts! So here’s a yellow Bobbin Birdie featured in one of the boutique stores in The Shambles, York.

Jim Bag

Have a look at Jim Bag! They make super cool bags for super cool guys, who like to show off their muscles by carrying a Bobbin Daytripper city bike on their shoulder. We know its not very heavy, but that’s not the point. But he sure looks strong.

Credit: Jim Bag

Top Shop NYC

Topshop NYC sent a fleet of custom Bobbin Birdie bikes around Manhattan for a summer promo. Check it out below: 

Credit: Topshop

Hawes & Curtis

Jermyn Street outfitters Hawes & Curtis asked us to work with them on some Bobbin window displays.

Obviously we said yes! We’d love to!

Check out their heritage range below:

Credit: Hawes & Curtis 

Bobbin Now Stocked In 'My Boon', Seoul, South Korea

My Boon is an amazing department store in Gangnam, Seoul. They wanted Bobbin. We gave them Bobbin!

Click here to check it out.

Credit: My Boon


One from the archives - here’s a bike we made for Penhaligon's perfumiers, to use as a point of sale their City of London store:

Credit: Penhaligon's

Benefit Store Madrid

Benefit Store, Madrid held a store giveaway and promo featuring a beautiful pink Bobbin bike.

Credit: Benefit


Another one from the archive: a cluster of Bobbin bikes in Toast’s Oxford store.

Credit: Toast

Bobbin Boutique – Arlington Way

Here’s a photo of our first retail store – how we started out in Islington London. We moved the store round the corner to St John's Street a year later.

Check out more in our "good buy" guide in The Telegraph here.

Credit: Time Out

W Hotel London

Check out these bespoke fleet bikes for W Hotel London. And see what Campaign magazine had to say about our Dutch bikes.


Credit: W Hotel

Don Ghent

Check out the Bobbin Scout, as featured by ace lifestyle store Don Ghent.

Credit: Don Ghent

Gap Toronto

The Gap store in Toronto featured Bobbin bikes in an evening event to promote city cyclingAwesome!

Credit: Gap

Denim Room Manchester

Denim promo in Manchester, featuring the Bobbin Shopper:

Loehmann's NYC

Loehmann's NYC make a summer bicycle-themed window, featuring a Bobbin Birdie.

And check out other NYC stockists like Adeline Adelina in Tribeca! (We've even been featured in shops as far away as Korea).

Credit: Loehmann's


Global shoe brand KEDS ran a promo in select European stores giving away limited edition Bobbin bikes and featuring the bikes in store windows.

Credit: KEDs

Surrey Hotel Bikes

More bespoke fleet bikes for the Surrey Hotel, New York:


Credit: The Surrey Hotel

Wow! We've seen Bobbin bikes in windows, on billboards, and out and about all over the place. No wonder people are talking about us!

So join in the conversation - check back here for updated news, let us know what you like in the comments or on social media. Or just click here to pick up a Bobbin for yourself today!

Related Posts