Have you read about the phenomenon of ‘Bike Tribes’? There have been countless articles and even a book written about fashion/cycling crossovers. Bet you didn’t know that we started it? Here’s Tom’s article, written for The Independent in 2007 to coincide with the first Smithfield Nocturne.
“Go to cities such as Copenhagen and Amsterdam and you’ll notice that everybody rides, but most of the bikes are identical. Here, our cycle lanes and box junctions are filling up with recumbents, vintage racers and folding and fixed-wheel bikes. London’s complex fashion tribes are aligning themselves to a corresponding riding style, and your choice of bike is now an extension of your wardrobe and a reflection of what’s happening on the street, in politics, music, fashion and art. Our cyclists, it seems, are tribalising themselves.”