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Here are some pics of our second store – how we started out – in Islington, London. We loved running that store, but it drove us crazy! In 2012 we decided to change our business model and concentrate on expanding our brand and selling Bobbin products to other stores, not direct to the public. We love meeting people from those early days – we had some amazing customers!
Back when we started out we worked with Amelias magazine stylists and this was a fashion shoot featuring our bikes.
Flashback to 2008, when we organised a bike themed picnic in London Fields, Hackney with pals Sawako Furuno and Cycle Chic.
Here’s the invite, with us on a picnic blanket trying to show cycling is cool!!
Here’s a photo of our first retail store – how we started out – in Islington London. We moved the store round the corner to St Johns Street a year later.
This image was used in our 2008 Calendar, designed by Alan Deas. Each character represented a Bobbin customer.
Our second series of photos by Johanna Reubel, using Bobbin customers as models in their own fantasy.
Our first fashion photoshoot in 2008 featured a gothic super hero on her Bobbin, complete with sidekick Crow.
Photograph by the very talented Johanna Ruebel